December 08, 2004

Design's New Frontier

Learning Lab Denmark - Design's New Frontier

This is a really nice summary of current movements in thinking about design and the move from design products to designing experiences. At the end it includes a nice summary of the "players" in a creative team.

"The Generator - is very interested in starting up the project, and is very good at spotting opportunities and generating new ideas, but is also prone to leave before the job is done.

The Conceptualiser - is focused on putting ideas together and in understanding and outlining the problem. This person will be reluctant to take action before the problem and main thrust of the solution has been clearly defined.

The Optimiser - is very keen on transforming abstract ideas into action and specific plans. This person is generally most comfortable with just one well-defined solution, and is rather unwelcoming of ambiguities and multiple options."

%u2013 %u2018The Implementor%u2019 is focused on getting the job done. This person is very good at testing solutions in action and at making sure that projects are properly finished.

Posted by robin at December 8, 2004 03:59 PM