August 24, 2004
Brainstorming
Several years ago, Andy VanGundy did some research that showed that the simple process of reading brainstorming guidelines to the ideation group resulted in 50% more and better ideas. Alex Osborn, the father of brainstorming, defined four basic brainstorming rules which have been added to and modified for the past half century. Here is a list of the ones we currently use:
Posted by Kirsty at August 24, 2004 09:02 PM in Snippets