A PRESCRIPTION FOR BUSINESS INNOVATION

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By Dave Pollard

PART ONE
"Four years ago I wrote a well-received paper entitled A Prescription for Business Innovation: Creating Technologies that Solve Basic Human Needs. I've updated it, broken it into three manageable pieces, and present the first part below. The remaining parts will follow on successive Tuesdays.

Introduction: Why I'm Here

My modest objective in this presentation is first, to tell you some new, interesting and useful things about innovation, and, second, to persuade you that innovation is the most important determinant of every business' success, and perhaps even the quality of our lives. I want to convince you that in your business, whether it employs one person or one million, innovation is probably the solution to whatever is currently keeping you awake at night -- whether that be sales growth, cost control, customer satisfaction, employee retention, or maximizing shareholder value."