Evaluating Media Characteristics

Using multimedia to achieve learning outcomes

George Siemens

Originally Presented at AMTEC 2002
with Stephen Yurkiw

February 7 , 2003

Introduction

"Many media formats are available to designers of learning materials (for elearning, classroom learning, or any stage on the continuum). The challenge is to select the media type that most effectively presents the learning material in order to achieve intended learning outcomes. Not all media is created equal, and certain formats are more effective for certain tasks. This article presents various media formats, their strengths, weaknesses, uses, and roles in achieving learning outcomes."

Posted by Kirsty at September 25, 2003 06:43 AM in