K-logs

Chapter 8

The natural voice and frequent updates of an engaging personal weblog are the same components found in a successful business blog. The major difference between a business weblog and a personal weblog isn't format, but content. Business weblogs tend to focus, naturally, on business issues (usually a vertical focus based on industry or workplace organization), and often have multiple contributors. However, the same criteria for success still apply: useful and fresh content, personality, and clean design can ensure consistent traffic for your business blog. With the addition of features such as file uploading and the integration of e-mail, a business blog can be a powerful tool for knowledge management, project management, or content management. It can improve the flow of information throughout your organization.