Mark McCrindle, McCrindle Research was the ‘Gen X & Y’ representative, and spoke about community connections being changed and redefined. We have bigger houses with fewer people in them, so we need new sociological connections between people. Technology is now a mediator for connection. Places where people do come together is in education and workplaces, so social connection needs to take place here.
“Just-in-time loyalty" describes the loyalty Gen X & Y will give to their employer, if a better offer comes along, then they may well jump ship. This relates to their need for more meaning and a better work life balance than they have seen their parents have. Stress levels have risen, young people can’t afford houses at the same stage of life, so generation Y especially is living for the day. Nothing earth shattering in this presentation really.